Frequently Asked Questions
How does PCW define the sports market?
We view the sports market as a vertical market segment that consist of both
professional, collegiate, and corporate entities that are currently or
planning to market their brands, products, or services, through the sports world.
How do our clients save money?
Our clients save money, by using our
athletes to get their products and services in front of decision makers in
weeks instead of months. In addition, we help reduce the cost of securing
professional athletes for product endorsement, and help to establish brand credibility
through lifestyle product placement from athletes to consumers.
How many athletes are part of your network?
PCW works directly and
indirectly with over 150 current and retired professional athletes across the
US. PCW operates like most exclusive fraternities in that we can tap into a
infinite network of athletes, corporate executives, and celebrities.
How does PCW charge for services?
Every client project is customized varying from product, services and
project duration. Projects range from consultation fees, to monthly retainers,
to commissions, to joint ventures.
What is the overall goal of PCW?
To integrate our network of
athletes, knowledge, and experience in sports marketing for the benefits of
increasing sales and lowering cost for our clients.
What separates us from companies like IMG, SFX, and other sports marketing firms?
All Sports marketing is built around the entertainment that athletes
provide for sports fans. With that being said PCW is the only full service
sports marketing firm that creates marketing programs the leverage the
knowledge and market behavior of sports fans, from the athlete perspective.
Who better to device marketing programs around sports than the actual
participants themselves.
Do we work with Ad agency's and PR Firms?
PCW works with both. We supply both entities research analysis on all
demographics of sports fans, teams, and leagues. In addition we reduce the
overall cost of securing athletes for ad campaigns and product endorsement.
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